For as long as I can remember, the term ‘personal branding’ often make people cringe; the word itself brings about implications of arrogance and conjures up why-should-I-care-what-people-think-of-me conversations.

I tend to look at it from a different perspective. To me, personal branding opens up ways and avenues to connect with people who needs your skills and expertise.

When we look at the meaning, personal branding essentially is the practise of people marketing themselves and their careers as brands.

By consistently and clearly communicating what you have to offer, it’ll be easier for those who need you – FIND YOU.

Buck-up and clean-up your presence; physically, emotionally and digitally. A strong personal brand can lead to many things – new career, partnerships, promotions, quality new friends – just to name a few.